Yeald is a relatively young firm, yet with a rich history and 75 years of experience in horti business and entrepreneurship. With deep roots in the “Silicon Valley of the Horti Business” (Westland), you can truly refer to us as “Made in Holland”, but with international experience and a network supported by strong relationships in the financial world. With a can-do attitude and innovative approach we understand that progressive entrepreneurship, deep industry knowledge and having extensive business networks are key drivers for success in horti business.
That is why we are here. For the future leaders in the horti business. The ones who dare to think big, different and ambitious. Who are naturally curious and have a strong believe that the ones who are able to combine keen horti business sense with an entrepreneurial spirit, are the ones able to create value beyond profit alone. And that is where we come in. To build brighter futures. For our clients. For our partners. For society as a whole. That is what Yeald is about. Unleashing the full potential of horti business.
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Partner
Partner
Partner
Partner
Partner
Senior Project Manager
Senior Project Manager
Office Manager
Project Manager
As a partner and founder of Yeald, we are working every day to improve our company. With a background as a horticulturist and estate agent in greenhouse horticulture, this sector is in Rob’s blood.
With the experiences gained both nationally and internationally, we have developed a broad vision of the sector.
By coming up with a clear solution we create value for horti business companies and thus society as a whole. For us it is all about building relationships and creating value together!
+31 6 51 62 41 08
+31 174 75 25 00
rl@yeald.nl
LinkedIn
Robin is partner at Yeald: “As an entrepreneur my goal is to drive horti business to a new successful era by professionalizing and maturing businesses.”
Robin’s specialties are strategy, M&A and finance. Prior to joining Yeald, Robin was a business banker and M&A professional in hortibusiness for 16 years and he has also worked as an independent international Business Consultant. He has extensive experience and a track record in M&A and Finance and due to his roots in hortibusiness is a solid strategy expert and counterpart.
“We at Yeald are growth lobbyists and act as matchmakers for successful consolidation in hortibusiness. We truly believe we can make THE difference in your road to success.
+31 6 24 20 10 10
+31 174 75 25 00
rb@yeald.nl
LinkedIn
Puck de Gier
Puck is a Project Manager at Yeald and is exceedingly driven to bring the (international) horti business to a higher level. He is active within the multiple facets of Yeald to be able to apply the acquired knowledge from his study “International Agri-Business and Food Chain Management” as quickly as possible. In addition to theoretical knowledge, Puck also has a broad practical (international) knowledge of the sector because he has been active in the greenhouse horticulture sector from an early age. With his fresh perspective, he can help you realize challenges in your company.
+31 6 19 97 33 93
+31 174 75 25 00
pg@yeald.nl
LinkedIn
Alfred Pronk
Alfred is senior project manager at Yeald. He has been interested in hortibusiness for more than 30 years. He specialises in financing greenhouse nurseries. He has gained broad experience as a business banker (advisor and finance expert). Alfred is always on the lookout for the best financing structure for each hortibusiness. Listening carefully to the entrepreneur and giving honest advice are paramount. Together you arrive at the best solutions. Once an entrepreneur has a good financial plan, they can get on with what they do best: running a business and putting their vision and strategy into practice in their company.
+31 6 37 02 31 84
+31 174 75 25 00
ap@yeald.nl
“I am dedicated to helping others improve their companies. By sparring and reporting I offer insight into figures and possibilities.”
Arjan is register valuator at Yeald. Arjan’s specialties are business valuation, M&A and strategy. With the background as a registered financial and entrepreneur, he understands the dynamics between the numbers and the emotions. Arjan has been working 20+ years in accountancy and business valuation. He grew up among entrepreneurs and is one himself for more than 25 years. Due to his involvement in agri and horticulture as a business consultant, valuator and supervisor, Arjan is a solid strategy expert and counterpart.
“We at Yeald not only provide insight into the value of companies, we also contribute to value creation in hortibusiness. Nowadays most people know the price of everything and the value of nothing. At Yeald we teach our clients otherwise.”
+31 6 46 32 83 22
+31 174 75 25 00
as@yeald.nl
Arthur is a partner at Yeald and active as a broker and appraiser in horti business. Arthur grew up at a greenhouse horticulture company and studied at the Higher Agricultural School, after which he started his career at a renowned real estate agency in the greenhouse horticulture sector. During his career Arthur has brought together many different buyers and sellers, which has resulted in various purchase and sales transactions of land, greenhouse horticulture companies, as well as reconstruction projects.
The market has changed considerably in the past 15 years, partly due to the further increase in scale and professionalization of the greenhouse horticulture sector. This requires a different approach to buying and selling. And that is where Yeald is right at home!
+31 6 40 55 04 61
+31 174 75 25 00
av@yeald.nl
LinkedIn
Following years of experience at a real estate agency in the greenhouse horticulture industry, Diane is now our expert office manager.
Her strength lies in seeing the bigger picture, organizing, crossing all the “T’s” and dotting all the “i’s” before work leaves the office. By doing so, she actively supports colleagues throughout the different disciplines, making her an asset for the company as well the customers.
+31 6 44 53 70 77
+31 174 75 25 00
dk@yeald.nl
Jasper is Senior Project Manager at Yeald. He has extensive experience in project management in horti business. With his roots in a horticulture company and background as estate broker and banking, Jasper guides companies in real estate, government affairs and finance.
In addition to that, Jasper has gained extensive international project experience by supporting and developing sustainable greenhouse horticulture companies around the world.
“At Yeald we want to be an independent specialist in achieving the best results in goals and projects of horti business entrepreneurs.”
+31 6 53 20 68 73
+31 174 75 25 00
jb@yeald.nl
LinkedIn
Hans is one of the partners at Yeald and is in charge of our Leadership service line. He is an experienced manager with over 35+ years of experience in change management, business development and projects.
Hans is a real go-getter, always aiming to make results tangible. Whether quantifiable results, such as turnover and profit growth, increasing customer satisfaction and explicit cost reduction or qualitative results, for example by realizing and guaranteeing desired cultural changes. His drivers? Establish a culture of celebrating successes (no matter how small they sometimes might be) as well as bringing back drive and happiness to the work place.
+31 6 37 17 18 81
+31 174 75 25 00
hv@yeald.nl
LinkedIn
Roger is a partner at Yeald. He has been working 20+ years in executive finance and management roles in international contexts. Having over 15 years of experience in horticulture and coming from an agricultural background, he understands the dynamics of the industry and its players and is at the same time able to speak the language of horticultural entrepreneurs. Having successfully developed, implemented and improved international companies’ strategies, teams and performances, he is well placed to support in the consolidation and globalization trends in the horticultural industry. With his experience of over 25 international M&A transactions, he can lead international M&A processes on both buy and sell side transactions including financing.
+31 6 12 52 38 18
+31 174 75 25 00
rg@yeald.nl
LinkedIn