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Our purpose

To build brighter futures, by unleashing the full potential of horti business.

When we look at the world of “tomorrow”, we foresee a global horti business unleashing its full potential to support sustainable horticultural production. A professionalized horti business focused on innovation and delivering sustainable products as required by society. Exploring solutions off the beaten track.

We see horti entrepreneurs who cooperate. Each making use of their true potential with a continuous drive to develop, grow and build future-proof businesses. Only then will our industry be able to truly thrive and contribute on a much higher level and will we be able to build brighter futures.

Are you aligned with us?
Let’s get together and see how we can make this happen.

Dit is voor mobiel

Our purpose

To build brighter futures, by unleashing the full potential of horti business.

When we look at the world of “tomorrow”, we foresee a global horti business unleashing its full potential to support sustainable horticultural production. A professionalized horti business focused on innovation and delivering sustainable products as required by society. Exploring solutions off the beaten track.

We see horti entrepreneurs who cooperate. Each making use of their true potential with a continuous drive to develop, grow and build future-proof businesses. Only then will our industry be able to truly thrive and contribute on a much higher level and will we be able to build brighter futures.

Are you aligned with us?
Let’s get together and see how we can make this happen.

YEALD

A leading growth firm aimed at unleashing the full potential of hortibusiness.

Address

Boswoning 4a, 2675 DZ Honselersdijk

Contact

info@yeald.nl
+31 174 75 25 00

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Peter Laning

Assistant Analyst
“Well done is better than well said.”

Peter grew up in both the Netherlands and France. Thanks to this he has an international outlook on the world. Peter studied International Business in Groningen along with a double-degree at the KEDGE Business School Bordeaux. During this time, he worked in private banking at ABN AMRO MeesPierson and actively contributed to the sale of his parents’ company. This was his first experience with M&A and piqued his interest. After completing the MSc Finance & Investments at the Rotterdam School of Management, it was a logical step to strengthen the YEALD M&A team so that he can guide people during an important phase in their life, namely the sale, or expansion, of their company.

+31 174 75 25 00
pl@yeald.nl
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Sanne Weerdenburg

Assistant Analyst

Sanne grew up among the greenhouses in the Westland area. Next to her work for YEALD, she studies Finance and Investments (Msc.) in Rotterdam and her goal is to graduate in the summer of 2024. Through this combination, Sanne combines her personal background in horticulture with her studies and hands-on work in M&A and Finance.

+31 174 75 25 00
sw@yeald.nl
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Roger Gerritzen

Partner – YEALD
“Always remember that Rome wasn’t built in one day, but once you start walking stop hesitating.”

Roger is a partner at YEALD. He has been working 20+ years in executive finance and management roles in international contexts. Having over 15 years of experience in horticulture and coming from an agricultural background, he understands the dynamics of the industry and its players and is at the same time able to speak the language of horticultural entrepreneurs. Having successfully developed, implemented and improved international companies’ strategies, teams and performances, he is well placed to support in the consolidation and globalization trends in the horticultural industry. With his experience of over 25 international M&A transactions, he can lead international M&A processes on both buy and sell side transactions including financing.

+31 6 12 52 38 18
+31 174 75 25 00
rg@yeald.nl
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Melanie Dubbeld

Analyst
“Always do your best. What you plant today, you will harvest tomorrow.”

Melanie studied Business Administration and agri-foodbusiness where she learned a lot about the different sectors within horticulture. Melanie works as an Analyst for YEALD and is also completing a MSc. in Finance and Investments at the Rotterdam School of Management.

Having a strong affinity with the horticulture sector from a young age, she has seen various parts of the value chain from the inside. Melanie is an enthusiastic, critical team player who constantly strives for the best collaboration within the team and with the entrepreneurs.

+31 6 27 61 19 82
+31 174 75 25 00
md@yeald.nl
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Arthur Vijverberg

Partner – Real Estate
“Never give up. Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.”

Arthur is a partner at YEALD and active as a broker and appraiser in horti business. Arthur grew up at a greenhouse horticulture company and studied at the Higher Agricultural School, after which he started his career at a renowned real estate agency in the greenhouse horticulture sector. During his career Arthur has brought together many different buyers and sellers, which has resulted in various purchase and sales transactions of land, greenhouse horticulture companies, as well as reconstruction projects.

The market has changed considerably in the past 15 years, partly due to the further increase in scale and professionalization of the greenhouse horticulture sector. This requires a different approach to buying and selling. And that is where YEALD is right at home!

+31 6 40 55 04 61
+31 174 75 25 00
av@yeald.nl
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Marc van der Knaap

Specialist Real Estate
“If you can identify the interests of both parties, you can achieve the maximum result”

Marc works as Specialist Real Estate. He grew up in horticulture and after completing a degree programme in Building and Construction Engineering he started his career in Real Estate for the agriculture / greenhouse horticulture sector in 1997. After a short intermediate step in the metal industry and technology, Marc will now focus on Real Estate again.
Marc is solution driven and likes to embrace the challenges put to him by his clients.

+31 6 53 64 70 93
+31 174 75 25 00
mk@yeald.nl
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Peter van As

Director
“A feasible plan that will get you an 8/10 is always better than a perfect 10/10 plan that remains on the shelf”

Peter has 20+ years of experience in strategy, finance and M&A. Since obtaining his degree in Business Administration and Chartered Accountancy at the Erasmus University Rotterdam, he has gained extensive experience in the horti sector, among others. He has advised companies in the field of strategy, business planning, financing, and restructuring. In addition, Peter has assisted his clients with 100+ transactions in mergers, acquisitions, and divestments.

At YEALD, we put the client’s company and its operations first, and an acquisition or sale must be strategically driven. We focus on bringing all stakeholders together to create value for everyone; shareholders, board members, employees and financiers. The playing field is complex, and there are many interests at stake. And this is what Peter finds so challenging and rewarding about his job.

+31 6 10 69 69 06
+31 174 75 25 00
pa@yeald.nl
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Harald de Wit

Specialist Finance – M&A
‘Success is a choice’

Harald is Director of M&A at YEALD with 20+ years of international experience in Finance and M&A. He started his carreer as a certified public accountant at an international accountancy firm and has a long track record in the commercial business world.

He has worked for several international companies in Finance and M&A. In the past seven years, Harald has successfully completed many M&A transactions in the horti business. At YEALD, Harald provides international financial expertise and is also in charge of overseeing all M&A processes.

+31 6 15 01 40 05
+31 174 75 25 00
hw@yeald.nl
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Mitchel Grootscholten

Senior Associate
“‘There are three possible solutions to every problem: Accept it, change it or leave it. If you can’t accept it, change it. If you can’t change it, let it go.”

Mitchel is a Strategy and Finance Specialist at YEALD. He has over eight years of experience at the Rabobank as a finance specialist and relationship manager in the Food & Agri segment. With a Master’s degree in management from the Nyenrode Business University, Mitchel continues to grow and develop. His knowledge of finance will make him a valuable asset at YEALD in realizing the growth ambitions of companies.

+31 6 12 70 63 40
+31 174 75 25 00
mg@yeald.nl
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Jerry van Leent

Director
“When ratio and feeling are in aligned, the right choices are made”

Jerry’s roots are in the beating heart of horticulture in the Netherlands. A born gardener’s son who first set out to explore the international world of hospitality by studying at Hotelschool The Hague. After various experiences abroad, Jerry decided to deepen his financial knowledge by following a Master’s degree in Finance at Nyenrode Business University and a postgraduate degree in Business Valuation at Erasmus Business University. Jerry is registered as a Register Valuator in the Dutch Register of Register Valuators. This allows him to help entrepreneurs with complex valuation issues.

Jerry has gained his experience over the past 12 years with merger and acquisitions within the SME and mid-market segment, both internationally strategic and Private Equity. The common denominator in this is that Jerry mainly gets energy from helping entrepreneurs with strategic opportunities which are not part of their daily core business.
Strategic decision initially based on ratio, but ultimately also on feeling.

+31 6 13 90 95 45
+31 174 75 25 00
jl@yeald.nl
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Lars van Marrewijk

Analyst
“If you want to predict the future, start creating it”

Lars graduated from the Rotterdam School of Management, with an MSc. Strategic Management. After his one-year period in a financial function at Schiphol Airport, he came to the conclusion that the (international) horti business is the environment where he can realize his ambitions for the customer, YEALD and himself.

Raised in the region Westland, Lars has already seen a lot of the (international) horti business over the past few years. This helps him to make the right development within YEALD. Lars is an energetic and initiating team player who values strong relationships to take each other to the next level.

+31 6 12 94 97 81
+31 174 75 25 00
lm@yeald.nl
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Naam

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Beschrijving

+31 6 00 00 00 00
Telefoonnummer
@yeald.nl
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Alfred Pronk

Specialist Finance – M&A
“Cooperation is the key to success.”

Alfred is Specialist Finance. He has been interested in horti business for more than 30 years. He specialises in financing greenhouse nurseries. He has gained broad experience as a business banker (advisor and finance expert). Alfred is always on the lookout for the best financing structure for each horti business. Listening carefully to the entrepreneur and giving honest advice are paramount. Together you arrive at the best solutions. Once an entrepreneur has a good financial plan, they can get on with what they do best: running a business and putting their vision and strategy into practice in their company.

+31 6 37 02 31 84
+31 174 75 25 00
ap@yeald.nl
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Puck de Gier

Associate
“Why stay within your comfort zone when there is much more to experience outside of it”

Puck is a Associate M&A at YEALD and is exceedingly driven to bring the (international) horti business to a higher level. He is active within the multiple facets of YEALD to be able to apply the acquired knowledge from his study “International Agri-Business and Food Chain Management” as quickly as possible. In addition to theoretical knowledge, Puck also has a broad practical (international) knowledge of the sector because he has been active in the greenhouse horticulture sector from an early age. With his fresh perspective, he can help you realize challenges in your company.

+31 6 19 97 33 93
+31 174 75 25 00
pg@yeald.nl
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Mathijs Breederveld

Director
“If you do what you did, you will get what you got”

Mathijs is an accountant and has more than ten years of experience in accountancy and tax consultancy. He enjoys working with numbers and dealing with tax issues. This affinity combined with his knowledge helps the entrepreneur and the enterprise reach the speck on the horizon.
Mathijs communicates clearly and to the point and likes to keep his agreements. YEALD is growing and Mathijs’s talents contribute to the further professionalisation that is essential for this growth.

+31 6 42 17 03 17
+31 174 75 25 00
mb@yeald.nl
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Rob van Leeuwen

Partner – Founder YEALD
“Be the change you want to see in the world!”

As a partner and founder of YEALD, we are working every day to improve our company. With a background as a horticulturist and estate agent in greenhouse horticulture, this sector is in Rob’s blood.
With the experiences gained both nationally and internationally, we have developed a broad vision of the sector.
By coming up with a clear solution we create value for horti business companies and thus society as a whole. For us it is all about building relationships and creating value together!

+31 6 51 62 41 08
+31 174 75 25 00
rl@yeald.nl
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Hans van Voorbergen

Partner – Leadership
“Entrepreneurs do the right things, managers do things right. Where does your company stand?”

Hans is one of the partners at YEALD and is in charge of our Leadership service line. He is an experienced manager with over 35+ years of experience in change management, business development and projects.
Hans is a real go-getter, always aiming to make results tangible. Whether quantifiable results, such as turnover and profit growth, increasing customer satisfaction and explicit cost reduction or qualitative results, for example by realizing and guaranteeing desired cultural changes. His drivers? Establish a culture of celebrating successes (no matter how small they sometimes might be) as well as bringing back drive and happiness to the work place.

+31 6 37 17 18 81
+31 174 75 25 00
hv@yeald.nl
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Robin Berendse

Partner – YEALD
“The road to success is always under construction.”

Robin is partner at YEALD: “As an entrepreneur my goal is to drive horti business to a new successful era by professionalizing and maturing businesses.”
Robin’s specialties are strategy, M&A and finance. Prior to joining Yeald, Robin was a business banker and M&A professional in hortibusiness for 16 years and he has also worked as an independent international Business Consultant. He has extensive experience and a track record in M&A and Finance and due to his roots in hortibusiness is a solid strategy expert and counterpart.
“We at Yeald are growth lobbyists and act as matchmakers for successful consolidation in hortibusiness. We truly believe we can make THE difference in your road to success.

+31 6 24 20 10 10
+31 174 75 25 00
rb@yeald.nl
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Judith van der Lans

Project Management Officer
“On your own you are faster, together you get further!”

Judith is Project Management Officer at YEALD. Because of her broad experience in project management and banking, Judith is of essential value to the business environment within YEALD. Her analytical skills and refreshing approach enable us to organise projects efficiently. That’s how at YEALD we ensure that we work together and continue to innovate and surpass ourselves!

+31 6 14 62 65 59
+31 174 75 25 00
judithvanderlans@yeald.nl
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