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Our purpose

To build brighter futures, by unleashing the full potential of horti business.

When we look at the world of “tomorrow”, we foresee a global horti business unleashing its full potential to support sustainable horticultural production. A professionalized horti business focused on innovation and delivering sustainable products as required by society. Exploring solutions off the beaten track.

We see horti entrepreneurs who cooperate. Each making use of their true potential with a continuous drive to develop, grow and build future-proof businesses. Only then will our industry be able to truly thrive and contribute on a much higher level and will we be able to build brighter futures.

Are you aligned with us?
Let’s get together and see how we can make this happen.

Dit is voor mobiel

Our purpose

To build brighter futures, by unleashing the full potential of horti business.

When we look at the world of “tomorrow”, we foresee a global horti business unleashing its full potential to support sustainable horticultural production. A professionalized horti business focused on innovation and delivering sustainable products as required by society. Exploring solutions off the beaten track.

We see horti entrepreneurs who cooperate. Each making use of their true potential with a continuous drive to develop, grow and build future-proof businesses. Only then will our industry be able to truly thrive and contribute on a much higher level and will we be able to build brighter futures.

Are you aligned with us?
Let’s get together and see how we can make this happen.

YEALD

A leading growth firm aimed at unleashing the full potential of hortibusiness.

Address

Boswoning 4a, 2675 DZ Honselersdijk

Contact

info@yeald.nl
+31 174 75 25 00

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Olaf van der Burg

Senior Associate
“Every question brings you closer to a discovery, while curiosity fuels the quest.”

Olaf grew up in “het Oostland,” in and around the greenhouses of his parents. No green fingers, but a keen sense for numbers. After graduating Cum Laude with a Master’s degree in Business & Economics from Erasmus University, Olaf started his career at Rabobank, where he spent five years as a financing specialist for companies in the Food and Agri sector.

His eagerness to learn and curiosity led him to transition to a Westland tech startup as a Business Controller. There, he discovered how people, innovation, and strategic decisions can drive exponential business growth.

At YEALD, all these experiences come together: the entrepreneurial spirit from his youth, financial expertise, and insight into business innovation. As a Senior Associate, he guides companies through M&A and corporate financing processes, striving for optimal results for all involved parties.

+31 6 41 52 83 99
+31 174 75 25 00
ob@yeald.nl
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Jan Verbraeken

Analyst
“The edge of your comfort zone is where opportunities begin, and true growth comes when you have the courage to seize those opportunities.”

Jan is an ambitious M&A analyst at YEALD, determined to achieve the best results. He built his academic background with a master’s degree in Economics and Business Economics from Erasmus University Rotterdam, where he distinguished himself with his analytical skills and deep knowledge of financial markets.

During his studies, Jan focused on understanding economic models and applying this knowledge in practical situations. In addition to his theoretical knowledge, Jan has practical experience from being involved in horti business from a young age. At YEALD, Jan aims to further expand his financial knowledge, driven by his passion to provide clients with the most optimal outcomes for their business.

+31 6 57 08 33 13
+31 174 75 25 00
jv@yeald.nl
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Jesper van Zundert

Assistant Analyst
“Striving for progress will get you where you want to be”

Jesper is an Assistant Analyst and brings a broad background in logistics, administration and the horticulture business. His work experience at various advisory organizations has given him a practical and versatile view of business operations. As a Business Studies student at InHolland University of Applied Sciences, he gained experience in financial analyses and strategic decision-making.

Jesper strives to further develop his skills and add value to companies by advising in strategic opportunities that result in solutions that are both customer-oriented and impactful.

+31 6 29 44 85 48
+31 174 75 25 00
jz@yeald.nl
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Stijn Endhoven

Assistant Analyst
“Never give up; every challenge is an opportunity to grow stronger”

Stijn is an Assistant Analyst at YEALD and is currently in the final year of his Business Administration studies at Erasmus University Rotterdam. With his financial knowledge and years of hands-on experience in a potted plant business, Stijn possesses a unique combination of theoretical and practical insights.

His passion for the horticulture sector and admiration for the entrepreneurs within this dynamic industry drive his work. At YEALD, Stijn aims to further develop his knowledge and skills and apply them directly to support businesses in the sector in achieving their ambitions and growth.

+31 6 13 74 64 55
+31 174 75 25 00
se@yeald.nl
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Remco van Velden

Analyst
“Try and fail, but never fail to try”

Remco grew up in the Westland, the heart of the Horti business. After the bachelor’s degree in International Business, he completed the MSc. Finance at Tilburg University. During his studies, Remco gained financial experience. Focused on process improvement and financial performance, Remco helped companies achieve growth. During one of his internships, his interest in M&A emerged and Remco contributed to the foundation of a strategic partnership between a Dutch cooperative and a Moroccan tomato supplier.

At YEALD, Remco can use his financial knowledge, accuracy and enthusiasm to solve our customers’ financial issues so they can realize their growth ambitions.

+31 6 29 97 92 07
+31 174 75 25 00
rv@yeald.nl
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Roan van Staveren

Analyst
“The comfort zone is a beautiful place, but nothing grows there”

Roan is an M&A Analyst at YEALD, bringing a strong background in Strategic Management and Business Administration. He earned his MSc. in Strategic Management from Tilburg University, where his initial interest in and experience with M&A began. Roan gained experience in strategy and execution.

Roan grew up in the Westland, where he became familiar with the horticulture business from a young age. At YEALD, Roan leverages his analytical skills, strategic insight and experience in project management to contribute to the growth and development of companies in our dynamic sector.

+31 6 29 37 67 72
+31 174 75 25 00
rs@yeald.nl
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Mitchel Grootscholten

Senior Associate
“‘There are three possible solutions to every problem: Accept it, change it or leave it. If you can’t accept it, change it. If you can’t change it, let it go.”

Mitchel is a  Senior Associate at YEALD. He has over eight years of experience at the Rabobank as a finance specialist and relationship manager in the Food & Agri segment. With a Master’s degree in management from the Nyenrode Business University, Mitchel continues to grow and develop. His knowledge of finance will make him a valuable asset at YEALD in realizing the growth ambitions of companies.

+31 6 12 70 63 40
+31 174 75 25 00
mg@yeald.nl
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Nikki Helleman

Office Manager
“Passion and commitment are the foundations of every great achievement”

Nikki is our Office Manager, responsible for coordinating and optimizing daily office operations. With her financial background, she manages the bookkeeping and prepares financial reports. Nikki’s critical view ensures efficiency and accuracy in every aspect of her work.

She has a keen attention to detail and is constantly seeking ways to improve processes. Her friendly and approachable personality makes her an invaluable member of the team.

+31 6 41 74 73 50
+31 174 75 25 00
nh@yeald.nl
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Lars van Marrewijk

Advisor Real Estate
“If you want to predict the future, start creating it”

Lars graduated from the Rotterdam School of Management, with an MSc. Strategic Management. After his one-year period in a financial function at Schiphol Airport, he came to the conclusion that the (international) horti business is the environment where he can realize his ambitions for the customer, YEALD and himself.

Raised in the region Westland, Lars has already seen a lot of the (international) horti business over the past few years. This helps him to make the right development within YEALD. Lars is an energetic and initiating team player who values strong relationships to take each other to the next level.

+31 6 12 94 97 81
+31 174 75 25 00
lm@yeald.nl
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Arthur Vijverberg

Partner – Real Estate
“Never give up. Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.”

Arthur is a partner at YEALD and active as a broker and appraiser in horti business. Arthur grew up at a greenhouse horticulture company and studied at the Higher Agricultural School, after which he started his career at a renowned real estate agency in the greenhouse horticulture sector. During his career Arthur has brought together many different buyers and sellers, which has resulted in various purchase and sales transactions of land, greenhouse horticulture companies, as well as reconstruction projects.

The market has changed considerably in the past 15 years, partly due to the further increase in scale and professionalization of the greenhouse horticulture sector. This requires a different approach to buying and selling. And that is where YEALD is right at home!

+31 6 40 55 04 61
+31 174 75 25 00
av@yeald.nl
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Peter van As

Director
“A feasible plan that will get you an 8/10 is always better than a perfect 10/10 plan that remains on the shelf”

Peter has 20+ years of experience in strategy, finance and M&A. Since obtaining his degree in Business Administration and Chartered Accountancy at the Erasmus University Rotterdam, he has gained extensive experience in the horti sector, among others. He has advised companies in the field of strategy, business planning, financing, and restructuring. In addition, Peter has assisted his clients with 100+ transactions in mergers, acquisitions, and divestments.

At YEALD, we put the client’s company and its operations first, and an acquisition or sale must be strategically driven. We focus on bringing all stakeholders together to create value for everyone; shareholders, board members, employees and financiers. The playing field is complex, and there are many interests at stake. And this is what Peter finds so challenging and rewarding about his job.

+31 6 10 69 69 06
+31 174 75 25 00
pa@yeald.nl
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Jerry van Leent

Director
“When ratio and feeling are in aligned, the right choices are made”

Jerry’s roots are in the beating heart of horticulture in the Netherlands. A born gardener’s son who first set out to explore the international world of hospitality by studying at Hotelschool The Hague. After various experiences abroad, Jerry decided to deepen his financial knowledge by following a Master’s degree in Finance at Nyenrode Business University and a postgraduate degree in Business Valuation at Erasmus Business University. Jerry is registered as a Register Valuator in the Dutch Register of Register Valuators. This allows him to help entrepreneurs with complex valuation issues.

Jerry has gained his experience over the past 12 years with merger and acquisitions within the SME and mid-market segment, both internationally strategic and Private Equity. The common denominator in this is that Jerry mainly gets energy from helping entrepreneurs with strategic opportunities which are not part of their daily core business.
Strategic decision initially based on ratio, but ultimately also on feeling.

+31 6 13 90 95 45
+31 174 75 25 00
jl@yeald.nl
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Naam

Functie
Quote

Beschrijving

+31 6 00 00 00 00
Telefoonnummer
@yeald.nl
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Alfred Pronk

Specialist Finance – M&A
“Cooperation is the key to success.”

Alfred is Specialist Finance. He has been interested in horti business for more than 30 years. He specialises in financing greenhouse nurseries. He has gained broad experience as a business banker (advisor and finance expert). Alfred is always on the lookout for the best financing structure for each horti business. Listening carefully to the entrepreneur and giving honest advice are paramount. Together you arrive at the best solutions. Once an entrepreneur has a good financial plan, they can get on with what they do best: running a business and putting their vision and strategy into practice in their company.

+31 6 37 02 31 84
+31 174 75 25 00
ap@yeald.nl
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Puck de Gier

Associate
“Why stay within your comfort zone when there is much more to experience outside of it”

Puck is a Associate M&A at YEALD and is exceedingly driven to bring the (international) horti business to a higher level. He is active within the multiple facets of YEALD to be able to apply the acquired knowledge from his study “International Agri-Business and Food Chain Management” as quickly as possible. In addition to theoretical knowledge, Puck also has a broad practical (international) knowledge of the sector because he has been active in the greenhouse horticulture sector from an early age. With his fresh perspective, he can help you realize challenges in your company.

+31 6 19 97 33 93
+31 174 75 25 00
pg@yeald.nl
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Mathijs Breederveld

Director
“If you do what you did, you will get what you got”

Mathijs is an accountant and has more than ten years of experience in accountancy and tax consultancy. He enjoys working with numbers and dealing with tax issues. This affinity combined with his knowledge helps the entrepreneur and the enterprise reach the speck on the horizon.
Mathijs communicates clearly and to the point and likes to keep his agreements. YEALD is growing and Mathijs’s talents contribute to the further professionalisation that is essential for this growth.

+31 6 42 17 03 17
+31 174 75 25 00
mb@yeald.nl
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Rob van Leeuwen

Partner – Founder YEALD
“Be the change you want to see in the world!”

As a partner and founder of YEALD, we are working every day to improve our company. With a background as a horticulturist and estate agent in greenhouse horticulture, this sector is in Rob’s blood.
With the experiences gained both nationally and internationally, we have developed a broad vision of the sector.
By coming up with a clear solution we create value for horti business companies and thus society as a whole. For us it is all about building relationships and creating value together!

+31 6 51 62 41 08
+31 174 75 25 00
rl@yeald.nl
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Hans van Voorbergen

Partner – Leadership
“Entrepreneurs do the right things, managers do things right. Where does your company stand?”

Hans is one of the partners at YEALD and is in charge of our Leadership service line. He is an experienced manager with over 35+ years of experience in change management, business development and projects.
Hans is a real go-getter, always aiming to make results tangible. Whether quantifiable results, such as turnover and profit growth, increasing customer satisfaction and explicit cost reduction or qualitative results, for example by realizing and guaranteeing desired cultural changes. His drivers? Establish a culture of celebrating successes (no matter how small they sometimes might be) as well as bringing back drive and happiness to the work place.

+31 6 37 17 18 81
+31 174 75 25 00
hv@yeald.nl
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Robin Berendse

Partner – YEALD
“The road to success is always under construction.”

Robin is partner at YEALD: “As an entrepreneur my goal is to drive horti business to a new successful era by professionalizing and maturing businesses.”
Robin’s specialties are strategy, M&A and finance. Prior to joining Yeald, Robin was a business banker and M&A professional in hortibusiness for 16 years and he has also worked as an independent international Business Consultant. He has extensive experience and a track record in M&A and Finance and due to his roots in hortibusiness is a solid strategy expert and counterpart.
“We at Yeald are growth lobbyists and act as matchmakers for successful consolidation in hortibusiness. We truly believe we can make THE difference in your road to success.

+31 6 24 20 10 10
+31 174 75 25 00
rb@yeald.nl
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