Roger is a partner at YEALD. He has been working 20+ years in executive finance and management roles in international contexts. Having over 15 years of experience in horticulture and coming from an agricultural background, he understands the dynamics of the industry and its players and is at the same time able to speak the language of horticultural entrepreneurs. Having successfully developed, implemented and improved international companies’ strategies, teams and performances, he is well placed to support in the consolidation and globalization trends in the horticultural industry. With his experience of over 25 international M&A transactions, he can lead international M&A processes on both buy and sell side transactions including financing.

+31 6 12 52 38 18
+31 174 75 25 00
rg@yeald.nl
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Jerry’s roots are in the beating heart of horticulture in the Netherlands. A born gardener’s son who first set out to explore the international world of hospitality by studying at Hotelschool The Hague. After various experiences abroad, Jerry decided to deepen his financial knowledge by following a Master’s degree in Finance at Nyenrode Business University and a postgraduate degree in Business Valuation at Erasmus Business University. Jerry is registered as a Register Valuator in the Dutch Register of Register Valuators. This allows him to help entrepreneurs with complex valuation issues.

Jerry has gained his experience over the past 12 years with merger and acquisitions within the SME and mid-market segment, both internationally strategic and Private Equity. The common denominator in this is that Jerry mainly gets energy from helping entrepreneurs with strategic opportunities which are not part of their daily core business.
Strategic decision initially based on ratio, but ultimately also on feeling.

+31 6 13 90 95 45
+31 174 75 25 00
jl@yeald.nl
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Lars graduated from the Rotterdam School of Management, with an MSc. Strategic Management. After his one-year period in a financial function at Schiphol Airport, he came to the conclusion that the (international) horti business is the environment where he can realize his ambitions for the customer, YEALD and himself.

Raised in the region Westland, Lars has already seen a lot of the (international) horti business over the past few years. This helps him to make the right development within YEALD. Lars is an energetic and initiating team player who values strong relationships to take each other to the next level.

+31 6 12 94 97 81
+31 174 75 25 00
lm@yeald.nl
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As a partner and founder of YEALD, we are working every day to improve our company. With a background as a horticulturist and estate agent in greenhouse horticulture, this sector is in Rob’s blood.
With the experiences gained both nationally and internationally, we have developed a broad vision of the sector.
By coming up with a clear solution we create value for horti business companies and thus society as a whole. For us it is all about building relationships and creating value together!

+31 6 51 62 41 08
+31 174 75 25 00
rl@yeald.nl
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Hans is one of the partners at YEALD and is in charge of our Leadership service line. He is an experienced manager with over 35+ years of experience in change management, business development and projects.
Hans is a real go-getter, always aiming to make results tangible. Whether quantifiable results, such as turnover and profit growth, increasing customer satisfaction and explicit cost reduction or qualitative results, for example by realizing and guaranteeing desired cultural changes. His drivers? Establish a culture of celebrating successes (no matter how small they sometimes might be) as well as bringing back drive and happiness to the work place.

+31 6 37 17 18 81
+31 174 75 25 00
hv@yeald.nl
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Following years of experience at a real estate agency in the greenhouse horticulture industry, Diane is now our expert Office Manager and Assistant Real Estate.
Her strength lies in seeing the bigger picture, organizing, crossing all the “T’s” and dotting all the “i’s” before work leaves the office. By doing so, she actively supports colleagues throughout the different disciplines, making her an asset for the company as well the customers.

+31 6 44 53 70 77
+31 174 75 25 00
dk@yeald.nl
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Arthur is a partner at YEALD and active as a broker and appraiser in horti business. Arthur grew up at a greenhouse horticulture company and studied at the Higher Agricultural School, after which he started his career at a renowned real estate agency in the greenhouse horticulture sector. During his career Arthur has brought together many different buyers and sellers, which has resulted in various purchase and sales transactions of land, greenhouse horticulture companies, as well as reconstruction projects.
The market has changed considerably in the past 15 years, partly due to the further increase in scale and professionalization of the greenhouse horticulture sector. This requires a different approach to buying and selling. And that is where YEALD is right at home!

+31 6 40 55 04 61
+31 174 75 25 00
av@yeald.nl
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